By following these best practices, you can create content that provides your audience with a positive experience and keeps them engaged with your content. Don’t incorporate them too often, as it will lead to keyword stuffing. Keyword stuffing negatively impacts your site and hurts your ranking, so only use keywords where they fit and flow naturally. On the other hand, a keyword like “chocolate cake recipe” is clearer. You know someone’s looking for a chocolate cake recipe — the search intent is evident.
- The hierarchy of header tags goes from H1 to H6 in descending order of importance.
- The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site.
- A responsive design will help you make your site mobile-friendly.
- Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas.
- Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter.
The safety and security of your visitors and their data are paramount, not only for your SEO but to keep you on the right side of data protection laws. This is why taking the necessary steps to secure your site, such as through SSL encryption, should be close to the top of your technical SEO to-do list. Ultimately, these two significant benefits of technical SEO make it even more essential than on-page optimization. Although the technical, under-the-hood components of your website, may sound complex, tackling technical SEO can be made much simpler thanks to a plethora of beginner-friendly tools.
Page speed, for example, can lead to people bouncing before the page ever loads. A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate. In general, you can tell how engaged people are with a page based on its bounce rate. If a high percentage of users leave the page without any of those engagements, that’s a bad sign that you need to figure out and fix.
SEO Meta Description
When optimizing internal links, it’s essential to use descriptive anchor text and link to relevant pages on your website. On-page SEO is optimizing on-site elements for search engine optimization to improve a URL’s visibility in organic search results. Common on-page SEO optimization examples include producing content, writing title tags, and creating internal links. On-Page SEO involves optimizing web page elements to improve search engine rankings and attract organic traffic. For example, if you’re targeting the keyword “best coffee shops,” you’d include this keyword in your page title, meta description, and throughout your content.
Key Elements of Off-Page SEO
You can find these search terms with a tool like Semrush’s Organic Research. You want to give every image on your site a descriptive filename and alt text. This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before.
Having a responsive, mobile-friendly site is a must if you want to rank. In 2015 Google began to penalise sites which aren’t mobile friendly. Core Web Vitals apply to your site’s mobile and desktop versions. The last step is to test everything using Google’s Lighthouse Chrome Extension.
These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. The Categorization, Link Relevancy, Topical Keyword Search and Predictive Guest Post portion of the tool currently only support the English language. (As soon as the AI understands more languages, we’ll add them!) If you are working in a foreign language, I highly recommend taking the “Just On-Page” package. Yes, the On-Page suite works with all kinds of websites, including WordPress, Ecommerce platforms such as Shopify, BigCommerce and more. “I’m ranking pages that previously refused to rank and seeing more traffic every day.”
It should be concise and engaging, offering enough information to entice SEO Anomaly users without overwhelming them. You can also opt for the “Best by links” report in Ahrefs’ Site Explorer. Choose the blog posts with the most referring domains and insert the links to your “money” pages there too.
They assist search engines in interpreting the subject and relevance of your content. And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages. These two tools will tell you how you can improve your site’s specific pagespeed issues. So if you want simple ways to quickly improve SEO rankings, you’ll love this guide. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back.